Google Analytics for Beginners

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Google Analytics for Beginners

Google Analytics is now the most widely used web analytics service on the Internet, is a freemium web analytics service offered by Google that tracks and reports website traffic.

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This course has a free digital certificate of completion.

workload

1h

premium access

7 days

price

Free Course

created on

06/12/2017

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Syllabus:

Aula #1 - Register for Analytics Academy today!
Aula #2 - Welcome to Google Analytics for Beginners (3:19)
Aula #3 - Audience reports overview (5:21)
Aula #4 - Overview of Google Analytics data collection (2:39)
Aula #5 - The Analytics account structure (4:56)
Aula #6 - Navigating the full Audience report - part 1 (5:30)
Aula #7 - Navigating the full Audience report - part 2 (2:41)
Aula #8 - Understanding Dimensions and Metrics (0:51)
Aula #9 - How to set up dashboards and shortcuts
Aula #10 - Acquisition reports overview (5:32)
Aula #11 - Behavior reports overview (3:06)
Aula #12 - How to track a marketing campaign (3:35)
Aula #13 - Tracking campaigns with URL Builder (4:37)
Aula #14 - How to set up Goals in Analytics (7:32)
Aula #15 - How to use Analytics with AdWords (6:49)
Aula #16 - Google Analytics for Beginners Wrap-Up (3:42)
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Modules & lessons

Module 1: Analytics Academy - Google Analytics for Beginners

Creating a class flash text

Lesson 1.1 : Introdução, Fonte e Autoria

Creating a class flash video

Lesson 1.2 : Register for Analytics Academy today!

Creating a class flash video

Lesson 1.3 : Welcome to Google Analytics for Beginners (3:19)

Creating a class flash video

Lesson 1.4 : Audience reports overview (5:21)

Creating a class flash video

Lesson 1.5 : Overview of Google Analytics data collection (2:39)

Creating a class flash video

Lesson 1.6 : The Analytics account structure (4:56)

Creating a class flash video

Lesson 1.7 : Navigating the full Audience report - part 1 (5:30)

Creating a class flash video

Lesson 1.8 : Navigating the full Audience report - part 2 (2:41)

Creating a class flash video

Lesson 1.9 : Understanding Dimensions and Metrics (0:51)

Creating a class flash video

Lesson 1.10 : How to set up dashboards and shortcuts

Creating a class flash video

Lesson 1.11 : Acquisition reports overview (5:32)

Creating a class flash video

Lesson 1.12 : Behavior reports overview (3:06)

Creating a class flash video

Lesson 1.13 : How to track a marketing campaign (3:35)

Creating a class flash video

Lesson 1.14 : Tracking campaigns with URL Builder (4:37)

Creating a class flash video

Lesson 1.15 : How to set up Goals in Analytics (7:32)

Creating a class flash video

Lesson 1.16 : How to use Analytics with AdWords (6:49)

Creating a class flash video

Lesson 1.17 : Google Analytics for Beginners Wrap-Up (3:42)

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  • 30 free access days*
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  • Certificate of completion***
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** O prazo de carência refere-se ao tempo total de espera para que um usuário possa iniciar um outro curso na plataforma.
*** O certificado de conclusão do curso é oferecido separadamente para compra avulsa em dois formatos: digital para download e impresso via Correios.

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