Advanced Google Analytics

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Advanced Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

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workload

2h

premium access

7 days

created on

06/12/2017

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Syllabus:

Aula #1 - Register for Advanced Google Analytics today!
Aula #2 - How Google Analytics collects data (5:39)
Aula #3 - Categorizing data into users and sessions (6:06)
Aula #4 - Transforming data using configuration rules (5:12)
Aula #5 - Storing data to generate reports quickly (5:44)
Aula #6 - How to create a measurement plan (3:00)
Aula #7 - Managing multiple accounts or properties (5:01)
Aula #8 - How to set up advanced filters on views (6:38)
Aula #9 - How to set up event tracking (5:00)
Aula #10 - How to set up Internal Site Search (3:56)
Aula #11 - How to set up Custom Dimensions (6:10)
Aula #12 - How to set up Custom Metrics (5:36)
Aula #13 - How to set up Calculated Metrics (2:05)
Aula #14 - How to set up Channel Groupings (3:53)
Aula #15 - How to set up Content Groupings (3:05)
Aula #16 - How to set up Enhanced Ecommerce (4:03)
Aula #17 - How to set up User ID (6:50)
Aula #18 - How to set up Data Import (4:41)
Aula #19 - Introduction to segmentation (5:30)
Aula #20 - Filter settings in the segment creator
Aula #21 - Using Multi-Channel Funnel reports for analysis (4:24)
Aula #22 - Introduction to remarketing (4:37)
Aula #23 - Introduction to Dynamic Remarketing (4:43)
Aula #24 - Course conclusion (2:16)
Aula #25 - Managing multiple accounts or properties
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Modules & lessons

Module 1: Analytics Academy - Advanced Google Analytics

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